Celebrating 200 Years. Johnnie Walker began its pioneering history in 1820 when young John Walker used the money from the sale of the family farm to set up a grocer’s shop. Most grocers stocked single malts but they were inconsistent. John started blending the whiskies together so they tasted just as good every time. New generations of the family developed the whisky until 1909 when Johnnie Walker Black Label was born. The leading illustrator of the day sketched a logo and the Striding Man was created. Today, Johnnie Walker is the biggest whisky brand in the world and its slogan has been embraced everywhere as a joyful expression of optimism - Keep Walking.